Some Elements to a Theory of Digital Management

  • Bendik Bygstad University of Oslo
  • Gjermund Lanestedt Agenda Kaupang
  • Jon Iden NHH


s digital management something else than general management? In this paper we contend that it is, both theoretically and in practice. To develop our argument, we suggest a framework for understanding the particular aspects and challenges of digital management. Our research questions are, (i) how can we conceptualize digital management, and (ii) how do managers conduct digital management?

In order to assess our framework, we conducted in-depth interviews with 13 carefully selected top managers from the public sector, who all had a visible profile in digitalization. We contribute to the digitalization research with a precise definition of digital management, and a more detailed understanding of the implications for managers. Further, we identify and discuss a managerial shift, from an organization-oriented view of digital management to an ecosystem perspective.