PATTERNS OF INTERACTION INFLUENCING INNOVATION IN THE VIDEO GAME INDUSTRY
The video game industry (VGI) is a highly creative and fast-paced industry where innovation is a necessity to stay ahead. The innovation processes in the VGI are not rigorously explored and often treated like a “black-box”. Much attention has been towards game design and function, on the product innovation, not on the process. In this paper, patterns of interaction supporting innovation in the VGI are investigated through an engaged scholarship approach through interviews and observations with video game companies and informants in Norway. The findings show there are four identifiable patterns of interaction influencing the innovation process by reinforcing or hindering it. By understanding how the complex VGI environment and its actors interact, the company can increase its innovation capability and thereby its competitive advantage.